Privacy Policy

Last updated: 3rd July 2025

1. Introduction

Welcome to Seconda, operated by James and Elizabeth trading as [Your Company Name] (collectively, "we," "us," or "our"). We are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website at [Your Website Address] (the "Website"), interact with us online, or use our services in-store at Navenby, Lincolnshire, including when you purchase items, sell items on consignment, or book appointments.

We act as a 'data controller' for the personal data we process. This means we determine the purposes and means of processing your personal data.

2. What Personal Data Do We Collect?

We may collect and process the following types of personal data about you:

  • Identity Data: Name, title, date of birth, gender.

  • Contact Data: Billing address, delivery address, email address, telephone numbers.

  • Financial Data: Payment card details (processed securely by our payment gateway providers, we do not store full card details), bank account details (for consignment payouts).

  • Transaction Data: Details about products and services you have purchased from us or sold to us on consignment, including items, dates, and prices.

  • Profile Data: Your username and password (if you create an account), purchases or orders made by you, your interests, preferences, feedback, and survey responses.

  • Usage Data: Information about how you use our Website, products, and services, including Browse patterns and website navigation.

  • Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.

  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.

  • Consignment Specific Data: Details about the items you wish to sell (e.g., brand, condition, original price) and photographic images of these items.

3. How Do We Collect Your Personal Data?

We collect data from and about you through various methods:

  • Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

    • Purchase products from our Website or in-store.

    • Create an account on our Website.

    • Sign up for our newsletter or marketing communications.

    • Enquire about a product or service.

    • Book an appointment (in-store or out-of-hours).

    • Provide us with items for consignment sale.

    • Enter a competition, promotion, or survey.

    • Give us feedback.

  • Automated Technologies or Interactions: As you interact with our Website, we may automatically collect Technical Data about your equipment, Browse actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy for more details.

  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, such as:

    • Technical Data from analytics providers (e.g., Google Analytics).

    • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

    • Identity and Contact Data from publicly available sources (e.g., Companies House, electoral register for fraud prevention).

4. How and Why We Use Your Personal Data (Lawful Basis)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To perform the contract: Where we need to process your data to fulfill a contract with you (e.g., processing your order, facilitating a consignment sale).

  • For our legitimate interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., improving our services, marketing).

  • To comply with a legal obligation: Where we need to comply with a legal or regulatory obligation (e.g., tax regulations, fraud prevention).

  • With your consent: Where you have given us explicit consent to do so. You have the right to withdraw consent at any time by contacting us.

Here's how we use your personal data and the lawful bases we rely on:

Purpose of Processing

Type of Data Used

Lawful Basis for Processing

To register you as a new customer/consignor

Identity, Contact

Performance of a contract with you

To process and deliver your orders (including payment processing, delivery, returns, and consignment payouts)

Identity, Contact, Financial, Transaction

Performance of a contract with you; Necessary for our legitimate interests (e.g., to recover debts due to us)

To manage our relationship with you (e.g., notifying you about changes to our terms or privacy policy, asking for reviews)

Identity, Contact, Profile, Marketing & Comms

Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to participate in a competition or survey

Identity, Contact, Profile, Usage, Marketing & Comms

Performance of a contract with you; Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Technical, Usage, Identity, Contact

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise); Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure the effectiveness of the advertising we serve to you

Identity, Contact, Profile, Usage, Marketing & Comms, Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our Website, products/services, marketing, customer relationships, and experiences

Technical, Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

Identity, Contact, Technical, Usage, Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)

For consignment management (e.g., tracking items, communicating sale status, processing payments to consignors)

Identity, Contact, Financial, Consignment Specific Data

Performance of a contract with you; Necessary for our legitimate interests (to manage our consignment operations)

Export to Sheets

5. Marketing and Your Preferences

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

  • Promotional Offers from us: We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you.

  • Third-Party Marketing: We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

  • Opting Out: You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at [Your Contact Email].

6. Disclosure of Your Personal Data

We may share your personal data with the following parties for the purposes set out in Section 4:

  • Internal Third Parties: Other companies within our group (if applicable) acting as processors or joint controllers who provide IT and system administration services and undertake leadership reporting.

  • External Third Parties:

    • Service providers acting as processors who provide IT and system administration services, payment processing, delivery services, and marketing support.

    • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

    • HM Revenue & Customs, regulators, and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

    • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. International Transfers

We primarily store and process your personal data within the United Kingdom. If we do transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK authorities.

  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data Retention – How Long Will You Use My Personal Data For?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances, you can ask us to delete your data: see "Your Legal Rights" below for more information.

10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data (commonly known as a "data subject access request").

  • Request correction of the personal data that we hold about you.

  • Request erasure of your personal data.

  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.

  • Request restriction of processing of your personal data.

  • Request the transfer of your personal data to you or to a third party.

  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at hello@myseconda.com.

No fee usually required: You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you: We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond: We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

11. Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

12. Changes to This Privacy Policy

We keep our Privacy Policy under regular review. This version was last updated on 3rd July 2025. Any changes will be posted on this page, and where appropriate, notified to you by email. We encourage you to review this Privacy Policy periodically for any updates.

13. Contact Details

If you have any questions about this Privacy Policy or our privacy practices, please contact us in the following ways:

  • Email: hello@myseconda.com

  • Postal Address: 21 High Street, Navenby, Lincoln LN5 0EN